In a massive milestone for the ONE PIECE gaming world, ONE PIECE Bounty Rush has officially surpassed 200 million downloads globally, cementing its place as one of the most successful anime-based mobile games ever. To commemorate this achievement, Bandai Namco Entertainment has launched a multi-layered celebration featuring the debut of Gear 5 Luffy, brand-new AR experiences, special commercials, and exciting giveaways.
A Legendary Arrival: Gear 5 Luffy Enters the Arena
The centerpiece of the celebration is the arrival of an “Ultra Legendary” version of Gear 5 Luffy, now playable in Bounty Rush. As a Runner-type unit, this Luffy brings his chaotic and elastic powers directly into the battlefield. Players can unleash signature moves like Gum-Gum White Rocket and Gum-Gum White Star Gun, while also tapping into his colossal Gum-Gum Giant transformation for devastating finishers such as Spur-of-the-Moment Action and Fist of Liberation. The release marks one of the most exciting character additions in the game’s history, tying directly into the Final Saga of the anime and manga.
Eye-Catching Commercials in Shibuya and New York
To mark the occasion, two stunning commercials were rolled out. In Japan, fans saw Gear 5 Luffy storming across the neon-lit streets of Shibuya, symbolizing his cultural impact at home. Meanwhile, international audiences were treated to a version featuring Luffy bounding through New York City, highlighting the truly global appeal of both the character and the franchise. These commercials weren’t just ads—they were statements of how deeply ONE PIECE resonates across cultures.
Augmented Reality: Bring Gear 5 into Your World
One of the boldest aspects of the campaign is the launch of a browser-based AR camera. This feature lets fans summon Gear 5 Luffy into their real-world environments, creating photos and videos where he appears right beside them. It’s an innovation that allows fans to blend their everyday lives with the energy of the Grand Line, making the celebration more interactive than ever.
Community Rewards: Social Media Campaigns and In-Game Bonuses
Fans are also encouraged to join in through social media. By posting AR photos and videos with the designated hashtag, participants can win exclusive Bounty Rush merchandise. This campaign has already spurred thousands of posts worldwide, turning the milestone into a collective celebration.
On the gameplay side, Bandai Namco rolled out generous rewards for loyal players. A login campaign grants up to 300 Rainbow Diamonds, while free x10 Scouts are being offered weekly throughout the celebration period. These bonuses not only reward veterans but also serve as a powerful draw for new players joining the frenzy.
Oda’s Touch: A Signed Artwork for Fans
Adding to the festivities, Eiichiro Oda himself contributed a signed art board to mark the milestone. This rare piece of memorabilia connects the celebration back to the creator, reminding fans of the bond between Oda and the ever-growing global community of ONE PIECE.
Community Buzz and Speculation
The Bounty Rush community has been electric with speculation and excitement. Players are debating whether more EX characters will follow this Gear 5 release and sharing theories about upcoming campaign banners. The level of fan engagement has transformed the milestone from a simple achievement into a living, evolving event fueled by the fandom itself.
A Celebration Beyond Numbers
Surpassing 200 million downloads is a milestone worth celebrating on its own, but Bandai Namco has gone far beyond a simple announcement. By delivering new content, immersive AR features, international commercials, login bonuses, and even a personal touch from Eiichiro Oda, the Bounty Rush team has turned this into a festival that reflects the passion and scale of the ONE PIECE phenomenon.
Gear 5 Luffy’s arrival is more than a gameplay update—it’s a cultural moment that bridges the anime, the fans, and the real world. For ONE PIECE fans, this celebration is a reminder that the adventure continues to grow, both in the story and in the hearts of millions across the globe.